Digital Rainstorm

engaging web experiences

Amanda Atkins
Web Design   •   App Design   •   Web Development   •   Connect


Work Experience



Primarily web design and development, with a splash of graphic design

February 2012-2015

Zola Books

Senior Designer / UX/UI Designer

When the cofounders of Zola Books had their first inkling for the company, I was their go-to for web work. I worked with them from the very beginning, creating the very first demo site (one that is hidden in the sands of time, only to be seen by myself, the cofounders, and a select few early employees!) and being intimately involved in the early molding of the company.

  • Worked directly with Chief of Product to conceptualize, plan, and implement design and functionality updates for Zola’s website and apps from wireframes to fully fleshed-out designs
  • Constantly refined the design of Zola’s website and apps in collaboration with product managers and development team
  • Front-end development on,, widget, and (HTML/CSS/JavaScript)
  • Built several applications for internal use using jSON and AJAX.
  • JIRA, Scrum, and Agile Project Management
  • Resident WordPress “expert”
    • Overhauled to be a WordPress-powered, streamlined editorial resource for books.
  • Head of design department
  • Lead designer on the The Everywhere Store, a book purchasing widget that enables authors, publishers, bloggers, libraries, and others to sell books directly from their sites with a single line of code.

September 2009-August 2012

Regal Literary (Now Regal Hoffmann & Associates)

Jill of all Trades (Graphic designer, Web designer/developer, Publicity and marketing assistant, Resident guitar singer-songwriter)

Regal Literary is a boutique literary agency that represents mostly literary fiction authors. I was hired as an editorial/office assistant, but the visionary owner of Regal Literary knew my web and design skills could be an asset to his company– and that is how I became the very rare breed of in-house graphic designer and web designer/developer for a literary agency.

  • Worked directly with clients, their agents, and at times their publishers to determine exact needs and goals for their websites.
    • Wove both personal preferences and marketing goals into end projects that were satisfying to all entities involved
  • Wireframed, designed, and developed full sites for authors and/or books
    • All sites were built with WordPress backend so that authors could maintain the content themselves with ease
  • Conceptualized, designed, and built contest/giveaway submission forms
  • Built complex internal-use applications
    • Client Contract Database
      • Enter/edit contracts
      • Track payment dates
      • Automatically generate upcoming and overdue payments list
      • Manage industry contacts and attach them to specific contracts
      • Digitize contracts at a granular level, making them hugely useful in a way that a simple, scanned PDF contract is not
    • Literary publicity contacts database (for use when promoting clients’ books)
      • Rank each contact so that those who are most responsive or favorable are easier to find
      • Make notes for any individual contact on a user-by-user basis
      • Ability to sort/create genres to categorize contacts
      • Custom search to easily find specific contacts based on any parameter of their profile
  • Graphic design: booklets, business materials, book covers, advertisements
  • Read manuscripts, provided feedback and light editing



University of North Carolina At Chapel Hill

B. A. Journalism and Mass Communication, visual communication, Minor: Creative Writing
GPA: 3.4


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Amanda Atkins

Amanda Atkins is North Carolina born and bred and New York City refined. She studied graphic and multimedia design at UNC-Chapel Hill’s prestigious School of Journalism and Mass Communication. After graduation she moved to New York City, where she refined her web skills as the sole designer and developer at a boutique literary agency and then as the lead designer at tech start up Zola Books.

She currently resides in Visalia, CA, with her husband, cat, and puppy. In her spare time, she hangs out with them, plays guitar and sings, and escapes into the Sierra Nevada mountains as much as possible.